Buyers now ask an assistant before they ask Google. If your pages are not structured for extraction, the assistant summarises a competitor instead — and you never see the visit that did not happen.
In short
SEO optimises for ranked links. Answer Engine Optimisation (AEO) structures content so an engine can extract a direct, quotable answer. Generative Engine Optimisation (GEO) goes further: it makes your brand the entity a large language model associates with a topic, so you get cited inside generated answers. They share technical foundations but reward different things — AEO rewards structure and clarity, GEO rewards consistent, corroborated authority across the web.
Signals
Ask an assistant your category question and three rivals appear by name.
Positions are unchanged but clicks fell, because AI Overviews answered above you.
Answers are buried in the fifth paragraph after a story about the founder's dog.
No schema, no clear entity definition, JavaScript-only rendering for key content.
What you get
We test how your pages read to a machine: rendering without JavaScript, heading structure, answer position and chunk boundaries.
ExploreRestructuring pages so each one leads with a direct, quotable answer, followed by evidence and detail.
ExploreMaking it unambiguous who you are, what you do and where the claims come from — in structured data and consistent copy.
ExploreMonitoring how ChatGPT, Perplexity, Gemini and AI Overviews answer your category questions, and whether you appear.
ExploreHow it runs
We build a prompt set that mirrors how your buyers ask, then record who gets cited today. Without a baseline there is nothing to prove later.
Server rendering, schema, crawl access and heading structure. No amount of good writing survives content a machine cannot read.
Priority pages restructured answer-first, with facts, definitions and tables that are quotable in isolation.
Monthly re-runs of the prompt set, comparing citation share against competitors, and a ranked list of the next gaps to close.
Compare
| Classic SEO | AEO and GEO | |
|---|---|---|
| Goal | Rank a link | Be the cited answer |
| Unit of content | The page | The extractable chunk |
| Key signal | Links and relevance | Structure, entity clarity, corroboration |
| Measurement | Positions and clicks | Citation share across assistants |
| Failure mode | Page two | Summarised without attribution |
Questions
The questions we get asked on almost every call about this work.
No. Classic search still drives most measurable traffic, and the technical foundations overlap heavily. AEO and GEO add a second surface you now have to compete on rather than replacing the first.
A fixed prompt set run monthly across ChatGPT, Perplexity, Gemini and Google AI Overviews, recording whether you are cited, mentioned or absent, and how that compares to named competitors.
Structural fixes can change results within weeks because assistants re-crawl frequently. Entity authority — being corroborated across the wider web — is a multi-quarter effort.
Strongly recommended. Some crawlers execute JavaScript inconsistently or not at all, so content that only appears after hydration is effectively invisible to them.
Schema makes you parseable, not authoritative. It is necessary and cheap, but citations follow clear answers plus corroborated expertise.
Next step
Give us five questions your buyers ask. We will run them across the major assistants and show you exactly who owns the answer.