18 March 2026
8 min read
Lead scoring that sales actually trusts
Most scoring models fail for one reason: nobody checked whether a high score actually predicts a closed deal.
RevOps Strategy, Process Design & Metrics
Strategy and process design for teams who need one number, one definition and one place to look.
29 January 2026
8 min read
RevOps reporting without two sources of truth
When two dashboards disagree, the argument is never really about the dashboards. It is about definitions nobody wrote down.
Other topics
HubSpot
The 'how do I actually do this in HubSpot' articles — written from portals we have rebuilt, not from the knowledge base.
AI & Search
Where CRM meets LLMs and AI search. The land-grab nobody in the HubSpot solution provider space is writing about properly.
Automation
Workflows, sequences and integrations that stay maintainable after the person who built them leaves.
Data & Migration
Moving records between systems without losing any, and keeping them clean once they land.
Next step
Talk to someone who has fixed this before
Thirty minutes, no pitch deck. You will leave knowing what the fix involves and roughly what it costs.